Integrated Brand Marketing Social Media

Question: Discuss about theIntegrated Brand Marketingfor Social Media. Answer: Personal Experience on Visiting the Stores and Following the Brand on Social Media Colette, the bag and accessory brand has always attracted consumers by their marketing tactics. I am a follower of their brand in the social media as well (Colettehayman.com.au 2017). If their marketing tactics are considered, it has to be said that they portray their products in a very unique manner. The selection of the models and the space utilized for capturing the image is unique and attract viewers easily. As commented by Cova et al. (2013), that interaction with the consumers and organization increases the profit margin of an organization largely. Thus, marketing objectives should always be focused on creating a collaborating value with the consumers. Similar approach is found in the marketing and promotional activities of Colette. The promotional activities that are carried on in the social media sites like Facebook, Twitter and Instagram are effective enough to grab the attention of the viewers. If the physical stores are considered, it has to be said that the interior of the stores have incredible selection of bags and other accessories. These products are kept aligned in a way that creates a unique ambiance. In this respect, I would like to mention that as commented by, Cova and Dalli (2009) that consumers are the actual producers of a Company and thus, the marketing or presentation of product should be made unique to attract the consumers. It can be easily said that the photographs of models and accessories that are used by the Company are effective enough to create a brand image among the consumers. Reading Proctor et al. (2002), it has been found that if the promotional events are carried out properly, it helps to create a brand image among the consumers. Thus, the advertisements from Colette are effective enough to create a value of the brand at the same time. References: Colettehayman.com.au 2017. Colette by Colette Hayman Available at: https://www.colettehayman.com.au/ [Accessed on: 23-2-2017] Cova, B. and Dalli, D., 2009. Working consumers: the next step in marketing theory?.Marketing theory,9(3), pp.315-339. Cova, B., Dalli, D. and Zwick, D., 2011. Critical perspectives on consumers role as producers: Broadening the debate on value co-creation in marketing processes.Marketing Theory,11(3), pp.231-241. Proctor, S., Papasolomou?Doukakis, I. and Proctor, T., 2002. What are television advertisements really trying to tell us? A postmodern perspective.Journal of Consumer Behaviour,1(3), pp.246-255.